One of the most popular pieces from this brand, the Houdini Clothing Looper Scarf highlights the best of us, adding to any outfit. All products can be recycled and created with minimal impact on the Earth. In fact, their dedication to sustainability has isolated them from the crowd as the brand boasts 100% sustainable fabrics and manufacturing. Putting forth nature and freedom as their original values in mind, this business has since added sustainability – a linked, but ever-important notion for the business. Their persistence in design, innovation, and production challenge not only society’s standard products but also their own as they strive for new and creative approaches to classic concerns. While the company now runs under different daily leadership, the values remain with new goals continually added. Starting with fleece underwear, she explored worlds of fabric to find the best function and form for herself and friends, eventually leading to her first collection in 1993.įrom that point, Giornofelice never looked back. While dressing for the weather was important to avoid frostbite, the founder believed that didn’t mean heatstroke was the next best option. The clothing itself appeared on the market as Giornofelice grew sick of skiing in sweaty and overheated attire.

Well, that may not be the reason they escaped unscathed, but it makes for a cool story and a cooler name. Someone cries to the mountain “Save me Houdini,” calling forth the impeccable skills of the escape artist, eventually leading them to safety. Picture this: founder Lotta Giornofelice stranded in the mountains with a group, unable to find their way out of the dire situation. We’ll be honest, the history behind the name of Houdini Clothing is a pretty cool tale.

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